Proven Quality, Proven Potency

WelleCo has partnered with The Good Pill Co™, an independent global supplement certification body, to validate our commitment to transparency and ingredient integrity.

Plant Based

Gluten Free

Non-GMO

Heavy Metal Tested

No artificial colours or flavours

The Good Pill Co™ global certification program verifies supplements meet stringent criteria for ingredient accuracy, purity, and dissolution. It was created to address consumer mistrust, after studies revealed:

40%

Supplements tested in 2023 where contaminated or inaccurate.

20-25%

European supplements failed to meet label claims in 2022.

100%

WelleCo elixirs undergo rigorous third-party validation.

The Good Pill Co™ Independent Certification Programme sets a new global benchmark for supplement integrity, focusing on 30+ of the most commonly consumed ingestible ingredients, helping to reinforce the high standards that have built our reputation over the past 12 years.

Proven Quality, Proven Potency

This partnership reflects WelleCo’s uncompromising standards and ongoing leadership in the ingestible wellness space. Every WelleCo Elixir is crafted with care, undergoing rigorous laboratory testing to ensure botanical integrity, active ingredient potency, and microbiological compliance.

Batch Tested

Every single batch is tested for heavy metals and purity.

Bioactive Peptides

Sustainably sourced marine collagen supported by scientific studies.

Eco-Conscious

Our Collagen is MSC and Friend of the Sea® certified sourcing.

Independent

Certified by The Good Pill Co™ global benchmark.

“Partnering with an independent third-party certification body like The Good Pill Co™ strengthens the trust of our loyal WelleCommunity — offering an external mark of assurance that every WelleCo Elixir is formulated and manufactured to the highest standard.”

— Elle Macpherson, Founder of WelleCo



The WelleCo Standard

We partner with top-tier manufacturers in Australia and the US and enforce strict batch testing to ensure consistency and quality across our collection. Quality guides every decision, from ingredient selection to final production.

Plant Based

100% vegan friendly ingredients.

Gluten Free

Every batch tested for gluten.

Non-GMO

No genetically modified organisms.

Heavy Metal Tested

Every batch verified for purity.

No artificial colours

Free from artificial colours.

No artificial flavours

Free from artificial colours.

A Journey to The Source.

A documentary series that goes beyond the label to reveal how premium wellness is truly made.

Learn More About Testing & Quality

What is the Good Pill Co?

A global certification program that verifies supplements meet stringent criteria for ingredient accuracy, purity, and dissolution. It was created to address consumer mistrust, after studies revealed:

  • ~40% of supplements tested in 2023 were contaminated or inaccurate (JAMA, 2023)
  • 20–25% of European supplements in 2022 failed to meet label claims (Nutrients, 2022)

How does working with THE GOOD PILL CO™ fit into your company's overall mission of quality and transparency?

At WelleCo, our mission has always been rooted in uncompromising quality, efficacy, and transparency. Since 2014, we’ve redefined the wellness space, pioneering the ingestible beauty movement and proving that true beauty radiates from within. Today it is an entire category, with WelleCo recognised as a global leader, celebrated by industry experts, retailers, and our WelleCommunity alike.

Every WelleCo Elixir is crafted with care, undergoing rigorous laboratory testing to ensure botanical integrity, active ingredient potency, and microbiological compliance. We also analyse for allergens, including gluten, to maintain the highest standards.

We're continually seeking new ways to raise the wellness bar, and our partnership with THE GOOD PILL CO™ reflects this continuing evolution. Their independent certification process, grounded in the UN Sustainable Development Goals, sets a new global benchmark for supplement integrity.

By aligning with THE GOOD PILL CO™, we’re reinforcing the trust we’ve earned with our WelleCommunity and deepening our commitment to creating A Welle World, one where uncompromising standards and ingestible wellness go hand in hand, Elixir by Elixir.

How does THE GOOD PILL CO™ Certification Program help enhance your brand’s credibility and consumer trust?

Quality is at the heart of everything we do at WelleCo and remains one of our core values. Like THE GOOD PILL CO™, we are driven by a mission to empower consumers to make informed choices about how they feel and look their best.

The GOOD PILL CO™ Certification Programme, which focuses on 30+ of the most commonly consumed ingestible ingredients, helps reinforce the high standards that have built our reputation over the past 11 years. This accreditation strengthens our credibility and builds consumer trust by validating our commitment to efficacy and transparency.

It also supports our alignment with the United Nations' Sustainable Development Goals – specifically Goal 3 (Good Health and Well-Being) by giving our WelleCommunity access to trusted, high-quality supplements, and Goal 12 (Responsible Consumption and Production) by encouraging responsible, high standard manufacturing practices.

Collagen Supplements face quality issues due to heavy metal contamination. How does welleco minimize these risks?

When creating The Collagen Elixir, we chose marine collagen from fish for its superior efficacy and environmental sustainability. Compared to bovine sources, marine collagen produces fewer greenhouse gas emissions, making it the clear choice for this Elixir.

After testing various options, we selected a bioactive marine collagen peptide derived from sustainably sourced fish skin and produced in Europe. It is supported by scientific studies on skin, joint, and healthy ageing benefits and is both MSC and Friend of the Sea® certified.

We maintain strict quality standards, including testing every batch for heavy metals, alongside in-house testing by the supplier.

From removing plastic scoops from our pouches (we aim to be plastic-free by 2030) to partnering with like-minded organisations like THE GOOD PILL CO™, we’re committed to creating high-quality, effective Elixirs while contributing to a more sustainable future.

Beyond ingredient sourcing, what steps does WelleCo take to ensure product quality and safety?

At WelleCo, we partner with top-tier manufacturers in Australia and the US and enforce strict batch testing to ensure consistency and quality across our collection. Quality guides every decision, from ingredient selection to final production.

Our Elixirs are also compliant with THE GOOD PILL CO™ standards, further reinforcing our commitment to transparency and trust. This focus on excellence is why our WelleCommunity continues to share glowing ratings and reviews while coming back time and again.

Curated for Your Daily Ritual

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The Collagen Elixir

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